Market models have changed a lot in recent years, and the exponential increase in businesses that are developed exclusively online can’t be denied.
The sale of art has been a sector that has resisted falling into the temptation of this virtual world for a long time
This is largely because of the importance of the emotional connection between the buyer-collector and the piece, as well as the need for certainty in the authenticity, accuracy, and authorship of the works offered. However, gradually, the permanence in the traditional business model finds its exceptions, and today there are several auction houses and galleries dedicated exclusively to selling online.
Despite the fears that such operations can generate, the legal guarantees that today give support to Internet business should help to dispel doubts. However, art is a very sensitive area because the objects offered are unique, and buyers need guarantees not to feel defrauded or disappointed.
The most frequent queries regarding the online purchase are:
► What guarantee can the seller offer me?
► How can I file a claim or return a piece?
► What if the work that I bought is not what I had expected?
► Is the tax system the same for online purchases?
► How do online auction houses work if I want to sell a work that I hold?
► How secure is the international online purchase?